Newtopia – Reinventing weight loss. About Newtopia. Love living as a Newtopian.
About Newtopia
Newtopia is a personalized health coaching company created by a team of leading experts dedicated to sustainable results. We are pioneering a new age of personalized health coaching based on your genes so you can lose weight and live healthy for life.
There is no hype – no gimmicks. Newtopia offers affordable lifestyle coaching combining nutrition + exercise + behaviour management personalized to your unique needs. Our patent pending technology includes personal genetic testing, cutting edge online coaching, wireless monitoring tools and genetically tailored natural health products to ensure the very best long term results. Newtopia programs are guideline and evidence based, designed by an interdisciplinary team of leading experts and delivered privately and conveniently online to clients by their own online coach.
How the dream began – Founder Jeff Ruby tells the story:
Welcome to Newtopia!
I lost my father to cancer when he was still relatively young. His doctor told him that it was the result of ‘his lifestyle’. Since then, I’ve dedicated my life to understanding what ‘lifestyle’ means. Should I expect the same fate based on the genes I’ve inherited? How can I keep myself and others out of the ‘care-for-the-sick’ approach that’s the basis of so much of modern medicine?
My passion for personalized solutions, for sustainable weight-loss and healthy living comes from my conviction that individuals can achieve long-term results by eating right, by being active and by being self-aware. All three of these actions are linked. Leave out just one of these components and your overall well-being suffers. This is my definition of lifestyle.
Having the proper information, the right tools and personalized, committed support is the way forward. I believe this the right balance and the right way to achieve a healthy lifestyle. Being overweight and living unhealthily is a by-product of genetics and poor decisions with regards to nutrition, exercise and overall behaviour. In order to change this it’s essential to know your own genetic inheritance. It’s even more important to incorporate this knowledge into a personalized lifestyle plan that includes the right nutrition, the right exercise and the right behavioural well-being.
For decades the weight-loss and fitness industries have offered ‘quick-fix’ solutions that become ever more creative and questionable. But they only offer variations on the same theme. The failure to stem the obesity epidemic in North America is not surprising. This approach to the crisis reflects one-dimensional training in the field of nutrition, exercise and behavioural management. Despite the fact that federal and medical guidelines exist, we’re facing a system-wide inability to deliver integrated approaches to Canadians trying to achieve healthier lifestyles.
The root cause of this health issue is unhealthy lifestyle. Weight gain creates poor self-image which causes depression, all of which contributes to deteriorating health. It’s a cycle straining our health system which could lead to its ultimate collapse.
Newtopia has chosen to reverse this cycle by offering breakthrough genetic testing which identifies the right personalized plan, products and support to ensure that individuals can achieve sustainable results. Our programs are evidence-based, created by a team of leading experts working in full compliance with all North American medical and governmental guidelines. Our patent-pending technology incorporates personal genetic testing, personality matching, personalized natural health products, live online coaching and wireless monitoring tools to ensure the best results in sustainable weight loss and healthy living.
In health,
Jeff Ruby
Founder and CEO
Jeff Ruby is a health innovator dedicated to keeping people out of the ‘sick-care’ system.
